Ladies and gentlemen. Season 2023 is nearly upon us, and you can almost smell the liniment ahead of your favourite team marching out to the roar of the crowd.
Rugby league excitement and anticipation is building for fans across the country. We’re all keen to see how our favourite teams and players improve, check out new club combinations and get an understanding as to whether the next wave of club rookies will match the hype.
Many rusted on rugby league fans are forever interested in harnessing their passion for the game beyond bums on seats or eyeballs on screens.
During February, many are scrambling into rugby league tipping competitions with family and friends and work colleagues. We know what it’s about – game analysis, banter, bragging rights and even prizes for a lucky few.
Some are even heading down to their local, rugby league lift out in hand, looking to reveal their tipping expertise in front of fellow patrons.
Tipping competitions are of course nearly as old as the game of rugby league. It’s a great way to engage with other fans and take a broader interest in all rugby league fixtures – not just the one your team is playing in on the weekend.
License premises continue to be the best place to host fan tipping competitions. Despite the rise of phone apps that automate the process, you cannot beat the sense of community available at your local. To state the obvious, there is no atmosphere on the phone app compared to the good-natured banter of face-to-face time.
And that is where the hospitality industry, including both pubs and clubs, can benefit most.
Proscore is an Australian pioneer in promotional sporting products and memorabilia across a variety of sports, however its rugby league tipping packs are among its biggest sellers. With customers in the hospitality industry returning year-on-year for the product, many are aware of the numerous benefits of running rugby league tipping competitions within licensed venues.
Increased foot traffic: Perhaps the biggest benefit of fan tipping competitions is that they can help to increase foot traffic in licensed premises. Fans firstly need to come in and submit their tips on a weekly basis. But they also regularly look for a place to watch games in a convenient and exciting environment.
Increased revenue: Rugby league tipping competitions can also help to increase revenue for licensed premises. With fans purchasing food and drinks while watching games, licensed premises often enjoy a significant boost in sales during the season.
Building community: Fan tipping competitions can be a great way to bring fans together and build a sense of community. With fans competing against each other, and banter often the order of the day, licensed premises can create a social and inclusive environment that encourages fans to return time and time again.
Increased brand awareness: Rugby league tipping competitions can also help to increase brand awareness for individual licensed premises. With fans talking about the competition and sharing their experiences with friends and family, including check-ins via social media channels, licensed premises can enjoy increased visibility and exposure. This can result in new customers discovering the venue and can also help to attract repeat business from existing customers.
Fun and excitement: Finally, but importantly, a significant benefit of rugby league tipping competitions is the atmosphere they bring to licensed premises. With fans competing against each other cheering on their favourite team (or perhaps those they have tipped!), licensed premises can become lively during periods when they are sometimes quieter. This can help to create a positive and more memorable experience for your patrons.
So, how can licensed premises become involved in fan tipping competitions and make the most of this opportunity? Proscore has some helpful tips to get you started:
Offer prize incentives: Offering prize incentives can help to increase participation and engagement in rugby league tipping competitions. Ideas for prizes includes merchandise, memorabilia, tickets, cash prizes and meat trays.
Promote your competition: To get the word out about your fan tipping competition, consider promoting it through your website, social media channels, and in-store signage. Encourage your clientele to participate and offer them the chance to share their experiences with their friends and family.
Create a fun and social atmosphere: To make the most of fan tipping competitions, it’s important to create a fun and social atmosphere for your patrons. Consider offering special food and drink deals, hosting events, and encouraging fans to interact with each other and build a sense of community.
Partner with a reputable rugby tipping competition provider: To ensure a successful fan tipping competition that runs smoothly and with minimal confusion, it’s important to partner with a reputable provider. Look for a provider that is experienced in rugby league tipping packs.
ProScore’s 2023 Rugby League Single Tipping Packs include:
- 1x registration poster
- 1x score chart
- 1x hints and tips brochure.
- 50x player booklets
- 1x fixtures chart.
Pricing is $100 per pack, however discounts are available for bulk orders.
ProScore’s 2023 Rugby League Double Tipping Packs include:
- 2 x registration posters
- 2 x score charts
- 2 x hints and tips brochures
- 100 x player booklets
- 2 x fixtures charts
Pricing is $180 per pack, however discounts are available for bulk orders.
ProScore’s 2023 Rugby League Triple Tipping Packs include:
- 3 x registration posters
- 3 x score charts
- 3 x hints and tips brochures
- 150 x player booklets
- 3 x fixtures charts
Pricing is $255 per pack, however discounts are available for bulk orders.
The greatest game of all is back again, bigger and better for season 2023. Is it time your business embraced footy tipping competitions for not only the sense of community it will bring, but also the financial benefits?